Star image

According to Richard Dyer’s theory stars are constructed, artificial images with a unique selling point. Richard Dyer says “A Star is an image not a real person that is constructed". 

Stars have been made to appeal to audiences which will in turn generate revenue for record companies. Majority of record companies nurture and shape their stars on Photoshop to get them an unrealistic face and body which targets vulnerability.

Stars are also made for money purposes. Increasing the brand identity benefits the institution as they become a household name increasing sales in all the different aspects of media. Dyers theory states hegemony which is also known as culture. It is the idea that the audience relates to the star because they have a feature they share or admire with the star. some fans may even attempt to replicate the star in their behavior, what they say they do.

Adele

Adele's use of head-shots and font throughout her albums and promotional posters engages with the audience as they become familiar with the repetition of the artist's work. The artist's popularity has risen so much to the public that she is now only known as "Adele". Another interesting thing about her is that the number on album title represents the age she was when she wrote the songs which connects to the audience's age group. The artwork and composition of the album also allows the audience to believe she has a restricted personality as their is no direct eye contact between Adele and the camera.

The song "Send my love (to your new lover)" is a perfect example of how star image is created as Adele is the only person featured in the video on a black background.