Sunday 18 September 2016

Promotional poster deconstruction

Lana Del Rey-Magazine Promotional Poster



The poster consists of a medium close up of Lana Del Reys face which makes the auidence feel like they are being directly looked at. This makes them feel like they are the targeted auidence and it is directed just at them. In the image Lana looks very serious which goes with her brand image of being unique.
The advertisment is nearly identical to the CD cover, this is done as a selling tool. It is also a convention of the role of an advert that is promoting an album/ artist, they often enlarge the album cover.
The same colour scheme as the album has been used. Pastel blue, white and red which is pleasing to the eye. These three colours also symbolise the American flag.

Image result for gif american flag

Image result for lana del rey billboard born to die

Image result for lana del rey street posters
Billboards

Purpose of billboards;
  • Catch the individuals attention, provide information or promote new product.
  • Leave memorable impressions.
  • Advertise new products and items

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