Sunday 11 September 2016

Deconstruction of music video

Even though i'm unsure whether to look into rock as my chosen genre I decided to deconstruct Cold night by You Mr At Six to improve my knowledge and understanding of music videos.

You Me At Six: Cold Night - Promotional video deconstruction

You Me At Six

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You Me At Six are an English rock band from Weybridge, Surrey. Formed in 2004. The band's line-up consisted of vocalist Josh Franceschi, guitarists Max Helyer and Chris Miller, bassist Matt Barnes and drummer Joe Phillips. The group released an EP "We Know What It Means To Be Alone" in 2006 after which, Phillip left the band who was then replaced by Dan Flint who the band had gone to college with.
The group achieved success in 2008 with the release of their debut album, Take Off Your Colours, which included the singles "Save It For The Bedroom", "Finders keepers" and "Kiss And Tell", with the latter two peaking at number 33 and number 42 respectively in the official UK Singles Chart. Their second album Hold Me Down (2010) debuted at number 5 in the UK, while third album Sinners Never Sleep (2011) peaked at number 3, was certified Gold, and spawned the band's fifth top 50 single "Loverboy". You Me At Six won the award for the Best British Band at the Kerrang! Awards in 2011. The band's influences include American rock bands Blink-182, Incubus and Thrice.

Record Labels
Over the years You Me At Six have been under a variety of  record labels for many different reasons, the labels they have been signed up to for each album were:
  • Take Off Your Colours (released 6 October 2008) Label- Slam Dunk
  • Hold Me Down (released 11 January 2010) Label- Virgin 
  • Sinners Never Sleep (released 3 October 2011) Label- Virgin
(Current label)
  • Cavalier Youth (27 January 2014) Label- BMG
  • Night People (13 January 2017) Label- BMG 
BMG Records

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Bertelsmann Music Group (abbreviated as BMG) was a division of Bertelsmann before its completion of sale of the majority of its assets to Japan's Sony Corporation of America on October 1, 2008. It was established in 1987 to combine he music label activities of Bertelsmann, which has recently acquired RCA Records and its associated labels. It consisted of the BMG Music Publishing company, the world's third largest music publisher and the world's largest independent publisher. The 50% share of the joint venture with Sony Music Entertainment. Sony BMG Music Entertainment (Sony BMG).
Some other artists to be singed to BMG include Blink-182, Janet Jackson, Kylie Minogue, West Life and many more.
'Cold Night'


'Cold Night'
It was a cold night, we laid with each other just to stay warm

Up all hours, not for the last time
As it's a cold life, stay with each other one last time
We could always run away some other night 

I knew the moment I met you
I could never loose you
I knew from the moment I met you

Don't you let me go this time
Don't you let me go this time
Don't go baby, it's time for us you know.
Don't go honey, this way we'll never know
Don't go honey, this way we'll never know

It was a cold night, the talk of forever kept us warm
But even forever, doesn't last that long
I say, say you'll never, say you'll never change

Say you'll never, say you'll never change
Say you'll never, say you'll never change
Say you'll never

I knew the moment I met you
I could never loose you
I knew...


The video is based around the city on a cold winters night which has purposely been done to match the song title 'Cold night'. From looking at the lyrics its clear that the song about being scared of loosing the person you love 'I knew the moment I met you, I could never loose you...' In the music video we only see night life or a projection on the band which doesn't hold much meaning. However, the video never reveals where Josh (lead singer) is travelling to creating sense of enigma.

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