Narrative - A video that features a visual story that is easy to follow. Narrative music videos can also use diegetic sound, particularly if there is dialog between a few characters.
Concept - Concept videos are usually based around a single idea or concept and are often unusual or even surreal for the audience. This unusual content often draws the audience in and is attractive to them. They often have no storyline and sometimes no relation to the lyrics of the music itself.
Performance - A performance based video shows the artist/ band/ group performance throughout the song and sometimes can play throughout the whole video. This type of video is good to use on a low budget.
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