Sunday 18 September 2016

Promotional poster deconstruction


Birdy-Magazine Promotional Poster

When researching promotional posters there was none for Birdys first release, Birdy. However I did find a poster for her current album "Beautiful Lies". As  a substitute for not having her promotional poster to show I am going to analyse one of her posters supporting a tour date of the album "Birdy" which I imagine to be very similar if she was to create a promotional poster in 2011.

Birdy-SBE-Poster.jpg (400×473)

  • Artist logo
  • Artist name
  • Artist right of poster
  • Childlike clothes with 'no makeup' makeup look and untouched hair
  • information of release
  • website for further information
  • Contact details

Minus a few additions made, the magazine promotional poster for the album, Birdy, uses the same Typeface as the front panel of the digipak. It is likely that this is for the purpose of artists recognition: if a person is familiar with the image on the front cover of the album, it will make it easier for them to locate it in a shop. However there are a few different things from the digipak which have been added to the poster such as contact information, an email address and a bold text which says  "DEBUT ALBUM 'BIRDY' IS OUT NOW" the capital letters along side of the bigger logo font is informing us about the artist and their release date. The font has been made bigger and bolder to attract and catch peoples eyes for the artists recognition.

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